Plot-level photography is an attractive time-saving alternative to field measurements for vegetation monitoring. However, widespread adoption of this technique relies on efficient workflows for post-processing images and the accuracy of the resulting products. Here, we estimated relative vegetation cover using both traditional field sampling methods (point frame) and semi-automated classification of photographs (plot-level photography) across thirty 1 m2 plots near Utqiaġvik, Alaska, from 2012 to 2021. Geographic object-based image analysis (GEOBIA) was applied to generate objects based on the three spectral bands (red, green, and blue) of the images. Five machine learning algorithms were then applied to classify the objects into vegetation groups, and random forest performed best (60.5% overall accuracy). Objects were reliably classified into the following classes: bryophytes, forbs, graminoids, litter, shadows, and standing dead. Deciduous shrubs and lichens were not reliably classified. Multinomial regression models were used to gauge if the cover estimates from plot-level photography could accurately predict the cover estimates from the point frame across space or time. Plot-level photography yielded useful estimates of vegetation cover for graminoids. However, the predictive performance varied both by vegetation class and whether it was being used to predict cover in new locations or change over time in previously sampled plots. These results suggest that plot-level photography may maximize the efficient use of time, funding, and available technology to monitor vegetation cover in the Arctic, but the accuracy of current semi-automated image analysis is not sufficient to detect small changes in cover. Keywords: Arctic observing network; Arctic tundra; digital photography; geographic object-based image analysis (GEOBIA); point frame; tundra plant communities; vegetation cover; vegetation change.